Being the Parent
Being the Parent
2x Install/Registration rate by optimizing onboarding flow
2x Install/Registration rate by optimizing onboarding flow
When
2022 - 2023
Sector
Health & Wellness, Parenting, B2C
Product & Management
Arjun, Pradeep
For
Being the Parent
UX/UI Design
End-to-end UX/UI Design
Download (100k in 3 months)
When
2022 - 2023
Sector
Health & Wellness, Parenting, B2C
Product & Management
Arjun, Pradeep
For
Being the Parent
UX/UI Design
End-to-end UX/UI Design
Download (100k in 3 months)
What is Being the Parent?
Being The Parent app is tailored to the needs of young mothers in urban areas, providing a supportive community and valuable resources throughout their pregnancy and parenting journey.
What is Being the Parent?
Being The Parent app is tailored to the needs of young mothers in urban areas, providing a supportive community and valuable resources throughout their pregnancy and parenting journey.
Problem Statement
😓 Many users didn't complete the registration process after installing the app, due to its long onboarding flow.
Problem Statement
😓 Many users didn't complete the registration process after installing the app, due to its long onboarding flow.
Research and Findings
To identify the best possible solution for increasing the install/registration ratio through onboarding process redesign, an in-depth research phase was conducted. This involved:
Competitor Analysis: Examining the onboarding processes of similar apps catering to young mothers, identifying successful strategies, and understanding user expectations.
Research articles: Studying academic and industry research articles related to user onboarding, conversion optimization, and user experience design. Two of them caught my eye.😉
https://www.nngroup.com/articles/mobile-app-onboarding/
Keep onboarding as simple as possible. For most mobile apps, this means putting users directly into the interface. With onboarding, focus on what users need to be successful in your app, highlight what’s new or unfamiliar, and keep instructional content brief and unobtrusive.
https://userguiding.com/blog/customer-retention-user-onboarding/
Think of user onboarding as the warm welcome extended to new users, introducing them to a delightful adventure full of experiences, functionalities, and improvements.
Research and Findings
To identify the best possible solution for increasing the install/registration ratio through onboarding process redesign, an in-depth research phase was conducted. This involved:
Competitor Analysis: Examining the onboarding processes of similar apps catering to young mothers, identifying successful strategies, and understanding user expectations.
Research articles: Studying academic and industry research articles related to user onboarding, conversion optimization, and user experience design. Two of them caught my eye.😉
https://www.nngroup.com/articles/mobile-app-onboarding/
Keep onboarding as simple as possible. For most mobile apps, this means putting users directly into the interface. With onboarding, focus on what users need to be successful in your app, highlight what’s new or unfamiliar, and keep instructional content brief and unobtrusive.
https://userguiding.com/blog/customer-retention-user-onboarding/
Think of user onboarding as the warm welcome extended to new users, introducing them to a delightful adventure full of experiences, functionalities, and improvements.
Solutions
Streamlined Onboarding
The onboarding process was significantly shortened, reducing user cognitive load and minimizing the number of initial required fields.
Clear Value Communication
The value proposition of the app was communicated succinctly during onboarding.
Progressive Profiling
Users were prompted for essential information during initial registration, allowing them to swiftly access the platform. Subsequently, as users engaged with the app, the system prompted them to provide additional details at relevant moments.
In short I…
Solutions
Streamlined Onboarding
The onboarding process was significantly shortened, reducing user cognitive load and minimizing the number of initial required fields.
Clear Value Communication
The value proposition of the app was communicated succinctly during onboarding.
Progressive Profiling
Users were prompted for essential information during initial registration, allowing them to swiftly access the platform. Subsequently, as users engaged with the app, the system prompted them to provide additional details at relevant moments.
In short I…
Designs
Designs
Streamlined Onboarding
During the initial registration phase, I streamlined the user experience by minimizing the information required from users to basic personal details and email verification. This reduction in necessary input substantially quickens the registration time for users.
Streamlined Onboarding
During the initial registration phase, I streamlined the user experience by minimizing the information required from users to basic personal details and email verification. This reduction in necessary input substantially quickens the registration time for users.
Clear Value Communication
I have enhanced the user experience by offering users the flexibility to input their lifestage at their own convenience. To encourage this action, I strategically presented a clear value proposition through a prominent card on the homepage, prompting users to provide this information.
Clear Value Communication
I have enhanced the user experience by offering users the flexibility to input their lifestage at their own convenience. To encourage this action, I strategically presented a clear value proposition through a prominent card on the homepage, prompting users to provide this information.
Progressive Profiling
After getting user on the platform with minimal inputs from them and presenting a concrete value proposition to enter more information. Through Progressive profiling, as the user engage with the app, we'll be encouraging them to complete their profile.
Lifestages
Progressive Profiling
After getting user on the platform with minimal inputs from them and presenting a concrete value proposition to enter more information. Through Progressive profiling, as the user engage with the app, we'll be encouraging them to complete their profile.
Lifestages
Further Personalisation
Conceiving
The user will enter their period data to better track their ovulation cycle, fertility, and next period. All the information they might need to conceive a baby.
Further Personalisation
Conceiving
The user will enter their period data to better track their ovulation cycle, fertility, and next period. All the information they might need to conceive a baby.
Trying to conceive: In this section, the user will enter their period data to better track their ovulation cycle, fertility, and next period. All the information they might need to conceive a baby.
More personalisation
We provide the user with personalized information about their period and cycle. They are as follows:
Overall ovulation, fertility, and periods calendar
Fertility forecast
Period Prediction
Current cycle check-in
